The Gift that Keeps on Giving: All about Year-End Giving

make an impact with year end giving.

December 27, 2020

They say that the latter months of the year are a season for giving, with a cluster of beloved holidays and the hopeful prospects of a new year on the horizon. Besides kindness and gift-giving with one’s loved ones, it’s also important to remember the importance of giving to nonprofit organizations such as the Chronic Warriors Org. Charitability on the part of individuals all the way up to large companies makes a big difference for any nonprofit organization – and a donation gift can be wise for reasons beyond just kindness and charity.

Firstly, it’s important to recognize just how much importance year-end giving is to every nonprofit organization, not just the Chronic Warriors Org. Around 30% of annual giving occurs in December, with 10% of annual giving in only the last three days of the year. Recognizing that this is a time for substantial donations, nonprofit organizations typically plan specifically to reach out to potential donors around this time. They also increase their community and networking efforts, so that they can reach everyone ranging from individual donors that contribute smaller amounts all the way up to large corporate accounts that give bigger donations. Both, of course, are incredibly important.

Whether you’re an individual or a corporate account (or a little bit of both), you may have already started communicating with nonprofit organizations such as the Chronic Warriors Org. Around 52% of nonprofit organizations consistently start planning their year-end donation request in the month of October, with several starting the planning process as far back as May. In the United States alone, donation gift sizes tend to be 53% higher during the last three months of the year as opposed to the rest of the year. In Canada, average gift sizes are 62% higher. All this is a clear message: you are incredibly important to both the survival and the flourishing of essential nonprofit organizations like the Chronic Warriors Org. A donation to a cause you believe in can make all the difference in the world to them.

There are pragmatic reasons to donate, as well. The primary motivator for donations being made around the end of the year is for taxes. Donations, as charitable gifts, are tax-deductible – therefore, a last minute gift makes sure that money is counted in the best way for the donor and still gets to the nonprofit organization. For many donors, giving smaller gifts every month wouldn’t work out as well for their own finances; they recognize that donating at the end of the year is wisest. Alongside that, nonprofit organizations prepare for donations around the year. Their own projects and efforts hinge on year-end giving because they’re aware of the same things. Further, both individuals and large companies stand to benefit from simply showing solidarity with an important cause. Whatever one’s financial situation, donations might just do the most good at the end of the year – for both the donor and the nonprofit organization.

Beyond numbers and plans, though, the last few months of the year are known as a season for giving. Kindness is always a reward in itself, and life has a funny way of rewarding it in kind. Year-end donations are an incredible way to be a part of the community around you and the nonprofit organizations like the Chronic Warriors Org that breathe life into them. So many gifts are exchanged in this season; so many individuals and companies alike are charitably giving to nonprofit organizations. It’s clear that this year (and every year after), a bit of kindness at the end of the year can be a gift that keeps on giving.

By: Nick, a member of our Collective writing team.

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